lgm screen
But the most important thing?
Write messages that get responses (at scale).
Let’s see how it’s done…
2. Personalize messages at scale
Copywriting for linkedin cold outreach is a real skill that you develop with experience.
Personally, I have developed a technique that I really like for structuring my messages.
rabt formula for outreach
I call it the RABT Formula :
Reason For Outreach
Ask your Question
Back up with Data
T ease your Solution
For an email this template is provided.
RABT Cold Outreach Template
Hey {first_name}
{ Reason for outreach : simply explain why you reach out and why you think it’s relevant to have a conversation}
{ Question : ask a question to qualify your cmb directory prospect, ask him if he has the problem your company is solving}
{ Backup with data : explain why you think it’s relevant to ask this phone number library question given the data you gathered: testimonials, case studies, researches}
{ Tease your Solution : say you can solve the problem in a if you want to build qualified way but don’t go into too many details, if your prospect is interested in him will ask}.