Using Loyalty Programs to Generate New Leads
We often think of loyalty programs as a way to retain existing customers. and rightly so. They reward repeat business. […]
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Digital Marketing
How to Build a Microsite for Lead Generation
Microsites are powerful tools for lead generation. offering a hyper-focused approach to targeting specific audiences and promoting particular offers. Unlike
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How to Avoid Bounce Rates in Industry Email Lists
In the competitive landscape of B2B and industry-specific marketing. email remains a powerful tool for communication. lead nurturing. and sales.
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How to Capture Emails from Industry Webinars
Webinars are a phenomenal way to establish thought leadership. educate your audience. and. most importantly. generate leads. They offer a
Digital Marketing
December news: SEO and online marketing on the move
December brings not only the Christmas spirit. but also major news in the field of SEO and online marketing. Companies
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Perplexity expands publisher ad revenue sharing program
The expansion of Perplexity’s revenue sharing program represents a significant step forward in the collaboration between the technology platform and
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TikTok’s Fight for Survival: Latest Updates and Impact
TikTok is currently in a complicated legal situation in the United States. where the app is facing a ban due
Digital Marketing
CPC continues to grow! Ease your budget by optimizing your Google Ads investments
Due to long-term inflation. which is plaguing both producers and consumers. merchants are forced to expect lower profits due to
Digital Marketing
What does SEO have to say about it?
Search engine optimized (SEO) web content can in many cases significantly increase website traffic. but not the desired number of
Digital Marketing
Organic vs. Paid Search and Social Media for Local Businesses
Local business owners often face a familiar digital marketing dilemma. With the number of options growing every day. including new
Digital Marketing
Recommendations for small and medium-sized businesses
Start with organic strategies: Focus on SEO and building a social media community first. This will help build brand credibility