Content marketing is incredibly effective! In fact, 70% of organizations integrate it into their marketing strategies to effectively increase website traffic and enhance search results.
Well, you’ll be happy to know that it costs a lot less to start and maintain than other digital marketing strategies. In fact, it costs 62% less!
Additionally, content marketing revenue is expected to reach $107.5 billion by 2026.
Image from Statista
So, once you’ve created valuable blog posts, video content, and social media posts, what’s next?
Enter content promotion; the next step in increasing web traffic.
Without a solid content promotion strategy, even the best content may not reach its full potential. To ensure your content reaches its potential, here are 13 content promotion strategies that will increase website traffic.
What is content promotion?
Content promotion is the process of getting your content in front of as many people as possible. The content can be a blog post, sales armenia phone number library page, opt-in page, video, gated content, podcast, or other types of content.
Regardless, your job is to spread this content widely. Your goal is to get it in front of as many people as possible.
There are two levels of content promotion.
Level 1 content promotion involves actively sharing content with your existing audience. You link to the content in emails, social media posts, text messages, etc.
Second-degree content promotion happens when someone else takes over the baton. They share your content with their audience because they appreciate its calculated value.
What are the best promotion methods?
The best content promotion method will vary depending on the audience. Business owners and marketers must experiment with different offers and CTAs.
That’s why A/B testing in marketing although it automatically adjusts the becomes so important when it comes to marketing strategies. If you don’t test different strategies, you’ll never know that you could be doing better.
Some of the best promotion methods include:
- Email Marketing
- Social Media Marketing
- Video Marketing
- Cross Promotion
- Search Engine Optimization (SEO)
- Paid Promotion
- Influencer Marketing
- Guest Post
- Internal Links
13 Proven Formulas for Creating a Content Promotion Strategy
Let’s discuss 13 simple yet effective ways to develop an effective content promotion strategy.
1. Develop an email marketing strategy for your content promotion channel
As mentioned above, email marketing business sale lead is great for content promotion. Whether you send emails once a week or once a month, make sure you promote or link to your most valuable or popular blog posts in your emails.
Build and grow your email list to increase content promotion
Content promotion only helps in lead generation and boosting sales when you have an audience. Start using Hello Bar to collect email addresses of your website visitors.
Select the “Grow your mailing list” objective in your Hello Bar account. In the first field, create a compelling offer; in the second field, add a compelling click-to-subscribe .