The way people search for, choose and buy products or services. Has chang radically in recent years — and this transformation is not temporary. For small businesses, understanding these changes is crucial to staying competitive.
While many business owners still rely on traditional methods. Their customers are already browsing the internet, researching, comparing and deciding before even getting in touch.
In this article, we’ll explore how today’s consumer behavior phone number database directly impacts your business and why a strategic digital presence is no longer optional but urgent.
The modern consumer is digital first and foremost
Today, a customer’s first contact with your company is probably not in person or over the phone — it’s digital.
When someone nes a product or service, the northern district of california rul in favor consumer journey usually starts on Google, social mia or messaging apps. The goal? Finding options, evaluating quality, price and reputation.
According to recent research, over 70% of consumers search online before deciding where to buy, even for local services. This means that if your business b2c fax doesn’t appear in the top results, you’re losing customers to those who are online.
2. The power of online research in purchasing decisions
Today, research is not just a step — it is the basis for decision-making.
Imagine a consumer searching for “appliance repair in [your city].” They’ll find a list of companies, websites, reviews, and comments.
This person will:
Read reviews and testimonials
View photos and videos of the service
Check prices and payment methods
Analyze the company’s presentation (website and social networks)
All this without having to leave home.
If your company is not well position, with clear and reliable information, this customer will go to the competitor who has invest in its digital image.
3. The new word of mouth is online
Traditional word of mouth, previously bas on face-to-face conversations, has migrat to the digital environment.
Today, recommendations are made via social mia, WhatsApp groups, reviews on Google My Business, and comments on Facebook or Instagram pages.
And this has a direct impact on your business: if your company doesn’t have a strong digital presence, it won’t be recommend — or worse, it might be forgotten.