your email list, free reports and white papers are some of the traditional lead magnets you might turn to. But even these tried-and-true lead magnets are sometimes a hit or miss.
And with website conversion rates hovering around 2.9%, according to phone number list one study , it’s clear that something needs to change.
This raises an important question: What can you offer to encourage people to voluntarily share their email addresses? The answer lies in content updates.
Thanks to their ability to attract a wave of new email subscribers, content updates are among the top lead generation strategies worth trying in 2024.
Let’s start from the beginning.
What is a Content Upgrade? How does it work?
A content upgrade is a method of generating leads on your website that works by offering additional information, an extended version of the article, or additional content closely related to the article. It is convenient because you can simply reuse your existing content, such as turning a full article into an audio recording or expanding the content to include new information.
Using text-to-speech software can quickly convert your written content into audio files, making it more accessible and engaging for audiences who prefer to listen rather than read.
You don’t have to create something new to offer a content you do get a free trial for each upgrade to generate leads. Since your articles, when optimized for search, already generate traffic from search engines, you can simply leverage that by adding a form field with a call to action.
How is a content update different from a lead magnet?
Content updates and lead magnets serve the same purpose. They are designed to help you collect leads.
A lead magnet is simply an entire piece of content or fresh list something else of value that you offer in exchange for contact information. A content upgrade is a little different. Think of it as an extension of existing content.
Let’s say you write a post with 101 tips for training your dog. You post the first 20 tips on your website, then you add the content update.
Lead Generation