I usually start my morning catching up on any cameroon phone number list emails, have a 15-30 minute look into any news that came out over the last 24 hours and then get a to-do list together for the day. Analytics in the background is typical as I move between tasks and meetings with different teams within the business (marketing, UX, design, devs). I’ll try and have 2-3 main tasks for the day which gives me enough time to also answer / fix any ad hoc issues or asks from coworkers. Overall organic traffic growth is always going to be on the mind of an SEO, but my role typically looks at content opportunities and keeping different verticals at / exceeding their traffic budget.
Career Progression for SEO Specialists
The most logical career progression for SEO Specialists is into the integrating with your crm and sales tools SEO Manager role. It is expected that a transition to manager level, includes responsibilities to manage a team, which technically means a higher average salary. Depending on the organization, beyond this level, there might be further roles including SEO Director, SEO Lead, Group SEO Director or Head of SEO.Probably the most challenging aspect of the role is managing the perception of SEO from other teams. Making sure that other members of the company are well aware of SEO can take time and just because the changes have been implemented, doesn’t mean you’ll see instant results.
Natural expansion of role
In the last few years, the rise of the ‘digital generalist’ role has continued, caseno data especially in smaller agencies. These individuals have skills and oversight over many digital marketing channels (including SEO). These generalist roles can be an entry point to a more specialized SEO role especially if the agency wins new SEO work. Rather than hiring a new dedicated SEO role, the digital generalist morphs into an SEO Specialist role. This might be temporary or it might be permanent if there’s a reliable stream of new SEO clients.