SEO Analysts, also known as SEO Strategists, are responsible for the research, croatia phone number list planning, reporting and optimization of an SEO project. In an agency environment, this individual may exist either within the Planning/Strategy team or the Digital team. While an SEO Analyst may also include some execution tasks, they are usually focused on the strategic aspects of SEO marketing. This involves in-depth research and data processing, identification of insights and distilling data into actionable strategies to drive the project/client business objectives forward.
What are the responsibilities of an SEO Analyst?
Primary responsibilities: analyzing call center metrics for optimization
- Auditing on-page SEO and making recommendations to improve performance
- Conducting keyword research (optimization and identification of new opportunities)
- Analyzing metrics and SEO performance in Google Analytics, Google Search Console and other SEO tools
- Researching and developing link building strategies
- Evaluating search results and search performance across the major search channels
Meet Elvis Tapfumanei, SEO Analyst at SelfCraft Media
Elvis is an SEO Analyst at Self Craft Media and spends his days caseno data browsing various SEO blogs and websites and being creative in SEO practices. “Initially, I was a little bit skeptical about the industry but I have gained some knowledge that really helps make the job more enjoyable and meaningful. Being an SEO analyst for more than 3 years, I have handled many projects, learned so many things, and never looked back.” Since Elvis began working in SEO, it has become more challenging over the years.