Workflow automation

This feature allows you to thailand whatsapp number data create smart processes for WhatsApp. For instance, if a customer types “Menu,” they instantly receive your menu with options to choose from. You can also set messages to send at optimal times.

With Plivo’s unified channels, you can even switch between voice, chat, SMS, and WhatsApp or use them together for a seamless experience.

It’s a hassle-free way to organize tasks and keep conversations flowing.

WhatsApp automation can be set up in two ways: through the WhatsApp Business app or the WhatsApp Business API. The app is great for small teams that don’t need much automation since it’s simple and caters well to basic needs.

On the other hand, the API is best for enterprises seeking more advanced features as it facilitates connections with other helpful tools.

Here’s a quick look at what each option offers.

Basic automation with the WhatsApp Business app

The app provides simple and with website conversion rates
automation to keep customers engaged when your team is busy or unavailable. You can set up two types of WhatsApp auto-reply messages.

Greeting messages provide a warm welcome when someone contacts your business for the first time, creating a positive first impression. Away messages let customers know when to expect a response, ensuring they’re not left waiting without clarity.

While these are handy, they’re pretty limited.

What if you want to automatically answer common questions, like “How do I return an item?” or “What’s your pricing?” Or maybe you’d like to qualify leads or send reminders for demos?

The app doesn’t have the tools for that, which can be a challenge for growing businesses.

How the WhatsApp Business API enhances automation

WhatsApp Business API’s lack data automation makes it easier to manage customer interactions as your business grows.

Unlike the app’s basic features, the API lets you connect with powerful tools like chatbots. Customer relationship management (CRM) systems, and scheduling apps to enhance communication and efficiency.

WhatsApp chatbots can handle conversations, answer common questions, collect customer details, and even guide users through processes like placing an order — all without human involvement.

WhatsApp Flows takes this a step further, allowing businesses to create seamless, step-by-step interactions within the chat. Customers can book appointments, make purchases, or complete other actions without ever leaving WhatsApp, keeping the experience smooth and efficient.

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