Perplexity expands publisher ad revenue sharing program

The expansion of Perplexity’s revenue sharing program represents a significant step forward in the collaboration between the technology platform and traditional publishers. Perplexity. an AI-powered search engine. now includes media outlets such as the Los Angeles Times. Adweek and The Independent . ensuring broader reach and credibility for content on the platform. The program allows publishers to share ad revenue and gain access to performance metrics. helping to better optimize their content.

While Perplexity continues to

Build partnerships. major media brands like The New York Times and Dow Jones remain out of the program due to legal disputes over the use of their content. The transparency of the program’s terms remains a question. as the phone number library company does not disclose specific financial details. which may be a way to maintain a negotiating edge.

This expansion highlights the potential for more effective integration of trusted content into AI-powered platforms. but also highlights the ongoing challenges with the legal and ethical aspects of this collaboration.

Google Search Console Update: No More Analytics Data

Google has made changes to its Search Console Insights service . removing metrics from Google Analytics . This move means that Search Console Insights will now provide information based solely on data collected from Search Console. This update is available to all website owners and is aimed at simplifying the user experience.

By removing Google Analytics data. the service becomes more focused on analyzing organic search and its performance. Google it is equally essential to have a proper redirect plan Analytics data remains available on a separate platform. so users who want to analyze it must go directly to Google Analytics.

This move can yield more efficient and easier-to-interpret results for users looking purely for search and site performance metrics. but for more complex reporting and combined data. it remains necessary to use both platforms.

Google faces £7 billion class action 

Google is facing a £7 billion ($8.8 billion) class-action lawsuit in the UK that accuses the tech giant of abusing its dominant position in search to harm consumers and suppress competition. Britain’s Competition Appeal Tribunal (CAT) ruled on Friday that the case. led by consumer lawyer Nikki Stopford. can proceed.

This lawsuit joins a practices that challenge its control over search and advertising costs. potentially leading to lower advertising prices. increased competition. and alternative platforms for reaching consumers.

 

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