Start with organic strategies: Focus on SEO and building a social media community first. This will help build brand credibility and create quality content for future ads.
- Add paid campaigns to boost growth: If you want to quickly increase reach or reach new customers. invest in targeted PPC or social ads. This can be useful during seasonal events or new product launches.
- Monitor and optimize: Regardless of strategy. regularly monitor the performance of your activities and adjust tactics based on results.
Properly balanced organic and paid strategies can help you build a strong foundation and maintain growth and competitiveness in the digital marketplace.
A few words about analytics
One of the reasons why digital marketing has become so important. besides the increasing pressure from consumers to satisfy their needs quickly. is the power of data behind all online interactions. While it can sometimes be overwhelming. digital marketing provides the ability to track. analyze. and optimize based on what works and what doesn’t.
Website interactions and traffic from phone number list various sources can be tracked through Google Analytics. PPC advertising offers detailed statistics on impressions. clicks. and conversions through platforms like Google Ads or Bing Ads. and virtually all paid social platforms include detailed results tracking capabilities.
It can be easier for small businesses to focus on basic metrics like the number of leads or paying customers generated from online sources. but the more information you have about which channels are bringing in real customers. the better you can evaluate your investment in each channel.
The decision is yours
The final selection of strategies that will suit your specific needs is up to you. and will certainly require gradual adjustments over time.
By understanding the true costs. advantages. and disadvantages of each approach. you can develop a balanced strategy that will bring you concrete results.
The role of AI in SEO has been if you like a jargon-free approach evolving rapidly in recent months. Google officially launched its AI insights in May, Bing then began a generative search pilot in July, which went fully live in October. OpenAI announced the SearchGPT ChatGPT Search on October 31st .
The launch of AI in Google and Bing,
Along with the growing popularity of multimodal search (e.g. TikTok), has had a significant impact on the market. However, the launch of ChatGPT Search seems to be something else.
ChatGPT is already driving users to websites, reaching an incredible 200 million weekly users in August 2024. All this is happening at a time when artificial intelligence is gaining momentum and user trust, although skeptics still chile business directory hinder its mass adoption. In February 2024, Gartner predicted that “search volume” on traditional search engines would decline by 25% by 2026. After testing ChatGPT and discovering its capabilities, we conclude that this prediction may indeed come true.