MailChimp offers a variety of features, but the ones that stand out the most are the contact management and reporting options. It also has a very powerful email editor and several automation templates to help you easily create email responders.
Recently introduced the Customer Journey Builder. This helps you design a journey for your customers to convert them into sales.
PROS:
- Full reporting capabilities
- Simple and excellent template editor
- Generous free plan forever
Against:
- Limited automations
- High costs for subscription plans
The forever free plan gives you an audience
and 2,000 contacts. With it you get the website builder, creative assistant, and marketing CRM. Landing pages and forms are also available.
At $9.99, the Essentials plan is available and includes three country wise email marketing list audiences and 50,000 contacts. You get the benefits of the free option and A/B testing, custom branding, email journeys, and all available email templates.
Standard is next at $14.99 and includes five audiences, 100,000 contacts, and everything from Essentials. You also get access to custom templates, send time optimization, dynamic content, and custom templates.
Finally, you have Premium, which costs $299 per month and includes an unlimited audience, 200,000+ contacts, and all available features.
Who is it for?
MailChimp is best for those who need a CRM and want tons that for most common tasks of integrations. It will generally work well for ecommerce businesses and creatives, but the high price tag can be off-putting. While it is geared toward small businesses, we think it might be better for medium to large businesses that don’t need advanced automation.
iContact
iContact might be for you. It has a range free approach of features that are good but not great. Those who want to get started quickly without having to create or manage campaigns will definitely like it.
Characteristics
You’ll find that iContact has a solid list of features . There’s a solid email editor and you can create auto-reply messages, but they’re basic.
There are several plans available, so let’s start with the Basic:
With the basic plans, you get customer service, welcome email leads database series automation, customizable templates, and a stock image library. Spend $15/month for 1,500, $25/month for 2,500, and $45/month for 5,000 subscribers.