Planning, organizing, motivating, monitoring and coordinating the work of employees and contractors responsible for the marketing block in the project is the direct responsibility of the head of the marketing department. The implementation of these tasks is impossible without a clear understanding of how to build a system for assessing the quality of work of employees responsible for individual areas of promotion.
In this article we will touch upon the organization
of the work of a social mia promotion specialist, identifying key performance indicators for employees in this area.
The composition of specific KPIs for subordinates is determin by the head of the department or the marketing director, bas on the list of tasks assign to employees. Despite the fact that each case is individual, there is a generally Therefore,
accept set of KPIs for an SMM specialist.
KPI (abbreviation of the English words “Key Performance Indicators”). These are indicators that are express in numbers and reflect the effectiveness and quality of work of a separate area or employee.
The following requirements apply to KPIs (key performance indicators), regardless of the area of application:
- concreteness (clear, unambiguous wording, understandable to both the manager and the employee),
- measurability (these are always buy telemarketing data numerical indicators),
- attainability (correspondence to reality and possibility of implementation),
- relevance (compliance with the company’s goals and the functional responsibilities of the employee or contractor),
- time-limit (measurement of indicators is carri out within a specific time period).
Bas on these criteria, we will formulate Therefore,
KPI for an SMM specialist, whose tasks include developing and implementing a strategy for promoting business in social networks, Therefore,
developing and promoting accounts and groups on VKontakte, Telegram, Zen and other social mia available for use, organizing the preparation of content for filling and developing official business representatives in social mia, building a brand reputation, collecting and analyzing statistics and preparing proposals for management or the customer to improve the efficiency of using this marketing tool.
KPI for an SMM specialist can be:
dynamics (growth) in the number of subscribers to the company’s accounts and channels (depending on the composition of the specialist’s workload) – this indicator can be express as a percentage (for example, data for the reporting period in relation to the data of the previous reporting period) or in absolute values (“1,000 new subscribers every month” or “by the end of 2025, the group will grow to 35 thousand subscribers”);
audience retention rate (the “maximum acceptable churn rate” means the maximum possible number or percentage of users who unsubscribe from a group or channel within the reporting period);
User engagement ra te – the number of
views of publications (usually express as a percentage of the total number of community subscribers);
dynmics and specific number of leads coming american samoa business directory from social networks (as well as the percentage of qualifi leads from them);
number of sales, volume of sales from leads attract from social networks (it is difficult to evaluate the work of an SMM specialist by this indicator, because several factors influence the conclusion of a deal, the quality of the attract lead is only one Therefore, of them; at the same time, this KPI can be us as an additional one to evaluate the results of promotion and increase the involvement of the performer in the work, for example, introduce additional Therefore, motivation – a percentage of such sales);
the volume of traffic from social networks Therefore, (clicks on links in groups, publications) to the site and its dynamics (growth);
Dynamics of queries with the name of a brand or product;
The introduction of clear and understandable now let’s make the most of it KPIs transforms the work of an SMM specialist in your project or company from incomprehensible “magic” and posts about cats in communities into a well-structur effective process with a clear and transparent assessment of performance for both you, as a customer or manager, and for the SMM specialist himself.